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Messung Und Steuerung Der Markenbeziehungsqualitat - Eine Branchenubergreifende Studie Im Konsumgutermarkt (German, Paperback, 2010 ed.) Loot Price: R1,964
Discovery Miles 19 640
Repayment Terms: R184 pm x 12*
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Messung Und Steuerung Der Markenbeziehungsqualitat - Eine Branchenubergreifende Studie Im Konsumgutermarkt (German, Paperback,...

Messung Und Steuerung Der Markenbeziehungsqualitat - Eine Branchenubergreifende Studie Im Konsumgutermarkt (German, Paperback, 2010 ed.)

Falko Eichen; Foreword by Prof Dr Manfred Bruhn

Series: Basler Schriften Zum Marketing, 26

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Loot Price R1,964 Discovery Miles 19 640 | Repayment Terms: R184 pm x 12*

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Messung Und Steuerung Der Markenbeziehungsqualitat - Eine Branchenubergreifende Studie Im Konsumgutermarkt (German, Paperback,...
Messung Und Steuerung Der…
R1,964
Against Period Poverty:
Against Period Poverty
R20
Total price: R1,984
Discovery Miles: 19 840
Terms: R186 pm x 12*
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Falko Eichen untersucht, wie sich Beziehungen zwischen Marken und Konsumenten aufbauen lassen und was eine gute Markenbeziehung ausmacht. Der Autor entwickelt die Markenbeziehungsqualitat als Mess- und Steuerungsgrosse von Marken-Konsumenten-Beziehungen."

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: Basler Schriften Zum Marketing, 26
Release date: 2010
First published: 2010
Authors: Falko Eichen
Foreword by: Prof Dr Manfred Bruhn
Dimensions: 210 x 148 x 23mm (L x W x T)
Format: Paperback - Trade
Pages: 422
Edition: 2010 ed.
ISBN-13: 978-3-8349-2066-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-2066-5
Barcode: 9783834920669

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