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Craft a Creative Business - Making & Marketing a Successful Creative Business (Paperback)
Loot Price: R356
Discovery Miles 3 560
You Save: R63
(15%)
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Craft a Creative Business - Making & Marketing a Successful Creative Business (Paperback)
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List price R419
Loot Price R356
Discovery Miles 3 560
You Save R63 (15%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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A complete must-read guide for anyone wanting to turn their hobby,
craft or art skills into a successful business. Covering everything
you ever wanted to know, Fiona gives clear, simple advice on the
importance of identifying markets, focusing on a USP, assessing the
competition, making sure the price is right and setting goals. The
book includes sections on product photography, branding. and legal
matters. The book has particular emphasis on online selling, with
detailed information on markets, blogging, using social media and
the importance of analytics and SEO (search engine optimisation).
Information on offline selling is included too, with notes on
selling at craft fairs, trade fairs and markets, selling through
retail outlets, running courses and workshops, and featuring work
in the media. "The Craft & Hobby Association UK (CHA-UK) highly
recommends Craft a Creative Business as a must read for anybody
starting-up or working in the craft industry! It gives you
insightful knowledge, helpful hints and tips written in an easy to
read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK
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