The fashion and stores created by Elio Fiorucci in the late 1960s
were a great creative hotbed for the following decades,
anticipating many of the trends that emerged later and the ideas of
the next generation of designers. Elio Fiorucci s innate curiosity
led him to explore the unknown, to broaden his vision towards new
currents of freedom of expression, beyond the borders of his
country, in search of other energies. This book recalls his new,
joyful, mocking, free realm, and the conception of unconventional
clothing that upset the rules of the bourgeois, conformist world of
the 1960s. It is a choral fresco, told through the letters of those
who worked with him, including absolute beginners, professionals
who knew him and shared his passions, family, and friends:
architects such as Antonio Citterio and Michele De Lucchi,
photographers, artists (Andy Warhol and Keith Haring, who decorated
the entire Milan store in 1983), singers, and actors who attended
his stores and parties. Direct testimonials come from the likes of
Biba (Barbara Hulanicki), Oliviero Toscani, Donna Jordan, Terry
Jones, Italo Lupi, Alessandro Mendini, Paul Caranicas and Joey
Arias. The book also features a preface by Janie and Stephen
Schaeffer, the current brand owners.
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