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Seoul Man - A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan (Hardcover)
Loot Price: R524
Discovery Miles 5 240
You Save: R169
(24%)
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Seoul Man - A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan (Hardcover)
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List price R693
Loot Price R524
Discovery Miles 5 240
You Save R169 (24%)
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Recounting his three years in Korea, the highest-ranking non-Korean
executive at Hyundai sheds light on a business culture very few
Western journalists ever experience, in this revealing, moving, and
hilarious memoir. When Frank Ahrens, a middle-aged bachelor and
eighteen-year veteran at the Washington Post, fell in love with a
diplomat, his life changed dramatically. Following his new bride to
her first appointment in Seoul, South Korea, Frank traded the
newsroom for a corporate suite, becoming director of global
communications at Hyundai Motors. In a land whose population is 97
percent Korean, he was one of fewer than ten non-Koreans at a
company headquarters of thousands of employees. For the next three
years, Frank traveled to auto shows and press conferences around
the world, pitching Hyundai to former colleagues while trying to
navigate cultural differences at home and at work. While his
appreciation for absurdity enabled him to laugh his way through
many awkward encounters, his job began to take a toll on his
marriage and family. Eventually he became a vice president-the
highest-ranking non-Korean at Hundai HQ. Filled with unique
insights and told in his engaging, humorous voice, Seoul Man sheds
light on a culture few Westerners know, and is a delightfully funny
and heartwarming adventure for anyone who has ever felt like a fish
out of water-all of us.
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