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Books > Business & Economics > Business & management > International business

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Entry Strategies for International Markets, Second (Paperback, 2nd, Revised and Expanded Edition) Loot Price: R1,254
Discovery Miles 12 540
You Save: R76 (6%)
Entry Strategies for International Markets, Second (Paperback, 2nd, Revised and Expanded Edition): FR Root

Entry Strategies for International Markets, Second (Paperback, 2nd, Revised and Expanded Edition)

FR Root

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List price R1,330 Loot Price R1,254 Discovery Miles 12 540 | Repayment Terms: R118 pm x 12* You Save R76 (6%)

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Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

General

Imprint: Jossey-Bass Inc.,U.S.
Country of origin: United States
Release date: October 1998
First published: October 1998
Authors: FR Root
Dimensions: 234 x 166 x 16mm (L x W x T)
Format: Paperback
Pages: 288
Edition: 2nd, Revised and Expanded Edition
ISBN-13: 978-0-7879-4571-8
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-7879-4571-4
Barcode: 9780787945718

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