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The Luxury Market in India - Maharajas to Masses (Paperback, 1st ed. 2012) Loot Price: R2,927
Discovery Miles 29 270
Repayment Terms: R274 pm x 12*
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The Luxury Market in India - Maharajas to Masses (Paperback, 1st ed. 2012): G. Atwal, S. Jain

The Luxury Market in India - Maharajas to Masses (Paperback, 1st ed. 2012)

G. Atwal, S. Jain

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Loot Price R2,927 Discovery Miles 29 270 | Repayment Terms: R274 pm x 12*

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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2012
First published: 2012
Editors: G. Atwal • S. Jain
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 217
Edition: 1st ed. 2012
ISBN-13: 978-1-349-34053-8
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-34053-7
Barcode: 9781349340538

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