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Argentinian Telenovelas - Southern Sagas Rewrite Social and Political Reality (Hardcover)
Loot Price: R3,440
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Argentinian Telenovelas - Southern Sagas Rewrite Social and Political Reality (Hardcover)
Series: CILAS Sussex Latin American Library
Expected to ship within 12 - 17 working days
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This work explores the way in which telenovelas (TV serial dramas)
give voice to contemporary and historical Argentinian social and
political issues. Telenovelas have multiple layers of
socio-cultural message -- local as well as global -- and are
invariably laden with appealing drama and emotion, and sometimes
comedy. The discussion focuses on how telenovelas reflect society's
perception of, and adjustment toward, issues of globalisation. They
are a means of portraying how individuals and families rationalize
and incorporate rapid social and economic changes. The book
explores how telenovelas might offer a subversive interpretation of
reality; or provide a channel of dialogue with the government's
political aims. The author challenges the assumption that they are
merely a reflection of historical, political and social
circumstance. One of the many telenovela examples addressed in this
book is whether the serial Padre Coraje constructs a parallel
between the current Kirchner government and that of Juan Peron,
fifty years earlier. The serial explores the two leaders'
relationship with the Church and implicitly presents President
Kirchner as Peron's successor. Explaining telenovelas as cultural
texts (they are not soap operas) provides the primary basis for
this study, backed by Argentinian newspaper articles and secondary
sources on Latin American history, culture and economy, as well as
TV and cinema studies. The result is a more profound and nuanced
interpretation than hitherto of Argentinian telenovelas. Analysis
enables identification of the links between the serials' storylines
and contemporary political and social events. These popular culture
texts bring new meaning to the Argentinian historical narrative,
and for TV viewers puts the processes and effects of economic and
social globalisation on a local multi-cultural level perspective.
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