A definitive guide to growing your small business through
"Engagement Marketing"
As a small business owner, you've always relied on word-of-mouth
referrals to grow your business. Thanks to social media--and its
nimble partner, mobile technology--it's now easier than ever to
turn customers and clients into engaged fans who spread the word
about your business across a variety of online platforms. And
that's what "Engagement Marketing" is all about. Written for anyone
who owns or manages a small business or non-profit, this book is
filled with practical, hands-on advice based on the author's
experience of working with thousands of small businesses for over a
decade.
You'll learn how to attract new prospects--as well as how to
increase repeat sales--using your existing customers and social
networks.Learn how to create customer experiences that increase
positive customer reviews and endorsementsGet practical advice on
how to entice people to join your social networks and run
engagement campaigns that increase visibility--and
endorsements--for your businessUnderstand why engagement is so
important--and how you can use it to turn passionate fans in your
social networks into tomorrow's new businessAuthor Gail Goodman is
CEO of Constant Contact, America's leading email and social media
marketing company for small businesses
"Engagement Marketing" will help you make a bigger name for your
company, build your network, and reach your goals.
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