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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

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Engagement Marketing - How Small Business Wins in a Socially Connected World (Hardcover) Loot Price: R446
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Engagement Marketing - How Small Business Wins in a Socially Connected World (Hardcover): Gail F. Goodman

Engagement Marketing - How Small Business Wins in a Socially Connected World (Hardcover)

Gail F. Goodman

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List price R578 Loot Price R446 Discovery Miles 4 460 You Save R132 (23%)

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A definitive guide to growing your small business through "Engagement Marketing"

As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what "Engagement Marketing" is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.

You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.Learn how to create customer experiences that increase positive customer reviews and endorsementsGet practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your businessUnderstand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new businessAuthor Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses

"Engagement Marketing" will help you make a bigger name for your company, build your network, and reach your goals.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: April 2012
First published: May 2012
Authors: Gail F. Goodman
Dimensions: 236 x 157 x 21mm (L x W x T)
Format: Hardcover
Pages: 224
ISBN-13: 978-1-118-10102-5
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-118-10102-2
Barcode: 9781118101025

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