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Imaginization - New Mindsets for Seeing, Organizing, and Managing (Hardcover, Abridged edition)
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Imaginization - New Mindsets for Seeing, Organizing, and Managing (Hardcover, Abridged edition)
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"Imaginization is typical of Gareth Morgan's work--stimulating,
thought-provoking, original, and well-written." --Anne Golden,
President, United Way of Greater Toronto "The book is exciting. It
opens up ways of developing both organization and management. It
inspires ideas of excellence and achievement and gives hope for
this age. You can probably open this book anywhere and find
something of value." --BUSINESS AGE "Morgan has written an amazing
book on imaginative ways of organizing and managing organizations.
. . . a book about a new management theory that can self-organize,
evolve, twist, turn, and perhaps change at the speed of light. The
work provides a way of helping managers understand and develop
their creative potential. It offers a means of finding innovative
solutions to difficult problems. Anyone interested in modern-day
organizations and personal empowerment should read this
book....Belongs on the bookshelf of every manager seeking creative
ways to transform one's organization and oneself." --JOURNAL OF
ACADEMIC LIBRARIANSHIP "The stories provide powerful examples of
how the use of metaphors can help people in an organization
understand their complex feelings and how discussion of the
concepts contained in metaphors can help develop a shared sense of
vision for the future. . . . Imaginization is definitely worth
reading. The author strikes a responsive cord in calling for new
organizational approaches to deal with a dynamic future, and he
establishes credibility through numerous examples that document the
use of his consulting techniques. . . . One might argue that the
book lacks structure and focus. This is true if one is committed to
the traditional, hierarchical way of presenting ideas. Visionaries
are freed from such constraints as they allow their creativity to
flow--and Gareth Morgan is indeed a visionary." --SRA JOURNAL
"Imaginization is filled with thought-provoking metaphors (e.g.,
holograms for organizational design, termites for strategic
planning, spider plants for flexibility and decentralization),
primitive, but compelling illustrations and stimulating case
studies--many of which are products of Morgan's action-learning
research on imaginization. This highly readable book rests on a
solid underpinning of scholarly research, creative introspection,
and originality. This is anything but pop-biz, but it sure could
fool you at first glance." --STERN'S HR MANAGEMENT REVIEW "A
valuable, interesting, and practical addition to the book
collection. . . .If you are looking for an amusing and lighthearted
trip through Morgan's Metaphoric Management Manual then this is
certainly worth a look. Moreover, and I think this is the real
value of Morgan's book, he doesn't advocate a simple prescriptive
solution to complex organizational problems--other than to plead
for the use of more imagination on the part of those involved. To
this message I can only add 'hear hear!" --WORK, EMPLOYMENT, AND
SOCIETY "Will be particularly appreciated by those who learn by,
and take heart from, worked examples. . . . All the chapter titles
are highly evocative and a quick scan of the excellently abstracted
contents pages will help you decide whether to invest the time or
not. . . . In the sense that it offers managers a 'show-how guide'
to becoming their own theorist, Imaginization is potentially
radical and empowering. What it emphasizes consistently is the fact
that we all have theories about the situations we face, and that it
is those same inner constructs which can provide the seeds of
creative transformation. . . . Following his examples could go a
long way to convincing managers that the answers they seek lie
within their own hearts rather than outside them in the head of
some 'expert.' It also provides a useful model of truly
facilitative expert behaviour both in providing generic metaphors
and models to help simplify and focus complex situations and in
creating a supportive environment in which powerful inner wisdom
can be evoked, shared, and creatively synthesized." --MANAGEMENT
LEARNING "The chapters in this book are themselves imaginative,
with varied presentations and opportunities for reader
participation; most demonstrate imaginization in action via case
studies drawn from Morgan's experience as a consultant and leader
of management workshops. Sacha Warunkiw's clever drawings,
sprinkled liberally throughout the text, support the importance of
metaphor in Imaginization." --JOURNAL OF ACADEMIC LIBRARIONSHIP "As
always, Gareth Morgan manages to put into words wonderful pictures
and a good way of making concrete things that aren't always easy to
see. I have always enjoyed his writing. Provides a guideline for
making the theoretical practical" --Mary Giles, Department of
Education, Manitobe Telephone System "Imaginization shows that
management is as much art form as science, providing many useful
ways to tap the most important resource for competitiveness:
brainpower." --Rosabeth Moss Kanter, Professor, Harvard Business
School, author of The Change Masters "Gareth Morgan's Imaginization
is exciting stuff. It opens up new worlds for the development of
organization and management. . . . This is of far-reaching
importance, developing the path-breaking implications of his Images
of Organization." --Eric Trist, Professor Emeritus, late of the
Wharton School, University of Pennsylvania "Just one of the
insights offered in this book could change the way you think about
organization and management--forever! Imaginization provides a
powerful and enjoyable way of making the new management a reality."
--Linda Grant, Professional Development Executive, Toronto
"Imaginization is playful and gently subversive. It takes the full
use of metaphors for organizational analysis to its most practical
level. It is a useful resource for instructors as well as
organization participants." --Peter Frost, University of British
Columbia "Another landmark book by Gareth Morgan! If a practitioner
were going to buy only one book this year, this has to be it."
--John Burdett, Vice President, Management Development, Lawson
Mardon Group "If your company or your group has yet to achieve its
highest levels of performance, read this book! Gareth Morgan brings
out the images of achievement, excellence, and hope for this age."
--Ron Carter, Director, Resource Development Services, Merck Human
Health Division, Merck and Co., Inc. Gareth Morgan brings out the
images of achievement, excellence, and hope the leaders for this
age may have kept hidden because the 'culture' of their company
doesn't seem to value this aspect of their skills. Morgan's insight
leads to specific suggestions and actions which enable you to act
on your vision. His plea is that imagination, which should be the
engine of competitiveness and a constant component of our work,
should not end during childhood. If your company is still a
bureaucracy or you believe your group has yet to achieve its
highest levels of performance, read this book! Most importantly, if
you want to make the pressures and rewards of work more fun for
those who work.
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