Sticky Reputations focuses on reputational entrepreneurs and
support groups shaping how we think of important figures, within a
crucial period in American history from the 1930s through the
1950s. Why are certain figures such as Adolf Hitler, Joe McCarthy,
and Martin Luther King cemented into history unable to be
challenged without reputational cost to the proposer of the
alternative perspective? Why are the reputations of other political
actors such as Harry Truman highly variable and changeable? Why in
the 1930s was it widely believed that American Jews were linked to
the Communist Party of America but by the 1950s this belief had
largely vanished and was not longer a part of legitimate public
discourse? This short, accessible book is ideal for use in
undergraduate teaching in social movements, collective memory
studies, political sociology, sociological social psychology, and
other related courses.
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