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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design

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Basics Design 01: Format (Paperback, 2nd Revised edition) Loot Price: R885
Discovery Miles 8 850
Basics Design 01: Format (Paperback, 2nd Revised edition): Gavin Ambrose, Paul Harris

Basics Design 01: Format (Paperback, 2nd Revised edition)

Gavin Ambrose, Paul Harris

Series: Basics Design, 1

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Loot Price R885 Discovery Miles 8 850 | Repayment Terms: R83 pm x 12*

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You have a concept. You are happy with the design. But have you considered the format? The new "Basics Design 01: Format "helps designers to make the most of the opportunities presented by the space and dimension of their work. This new edition of a best-selling title is both an inspirational sourcebook and a practical guide for the modern designer who wants to move away from a purely utilitarian approach to format.
Format is a tool of communication which is often underrated or underused. Your chosen format is your point of contact with the user. Can new media be exploited to use your space more creatively? Does your choice of format suit your brand's identity? Have you considered how you would export the work across multiple mediums? "Format" will help you answer these questions and more, leaving you refreshed and stimulated to try out new ideas for your next project.
A huge selection of exemplary design work, industry interviews and activities encourages experimentation with a number of different formats. This colourful and informative book contains descriptions of folding techniques, including an example of a gatefold, special colours, die cutting, paper stocks and more, plus it concludes with a completely new chapter on on-screen, online and moving image.
Be inspired by work from this range of fantastic contributors: Cartlidge Levene / MadeThought / Frost Design / Pentagram / Andy Vella / Faydherbe/De Vringer / why not associates / Sagmeister Inc / SEA Design / Research Studios / Studio Myerscough / Hat-trick / Aboud Creative / North / Mercy / Lavernia & Cienfuegos Diseno.

General

Imprint: Ava Publishing Sa
Country of origin: Switzerland
Series: Basics Design, 1
Release date: May 2012
First published: May 2012
Authors: Gavin Ambrose • Paul Harris
Dimensions: 230 x 160 x 20mm (L x W x T)
Format: Paperback
Pages: 208
Edition: 2nd Revised edition
ISBN-13: 978-2-940411-79-5
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
LSN: 2-940411-79-4
Barcode: 9782940411795

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