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Plastic Water - The Social and Material Life of Bottled Water (Hardcover)
Loot Price: R229
Discovery Miles 2 290
You Save: R42
(15%)
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Plastic Water - The Social and Material Life of Bottled Water (Hardcover)
Series: The MIT Press
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List price R271
Loot Price R229
Discovery Miles 2 290
You Save R42 (15%)
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How and why branded bottles of water have insinuated themselves
into our daily lives, and what the implications are for safe urban
water supplies. How did branded bottles of water insinuate
themselves into our daily lives? Why did water become an economic
good-no longer a common resource but a commercial product, in
industry parlance a "fast moving consumer good," or FMCG? Plastic
Water examines the processes behind this transformation. It goes
beyond the usual political and environmental critiques of bottled
water to investigate its multiplicity, examining a bottle of
water's simultaneous existence as, among other things, a product,
personal health resource, object of boycotts, and part of
accumulating waste matter. Throughout, the book focuses on the
ontological dimensions of drinking bottled water-the ways in which
this habit enacts new relations and meanings that may interfere
with other drinking water practices. The book considers the
assemblage and emergence of a mass market for water, from the
invention of the polyethylene terephthalate (PET) bottle in 1973 to
the development of "hydration science" that accompanied the rise of
jogging in the United States. It looks at what bottles do in the
world, tracing drinking and disposal practices in three Asian
cities with unreliable access to safe water: Bangkok, Chennai, and
Hanoi. And it considers the possibility of ethical drinking,
examining campaigns to "say no" to the bottle and promote the
consumption of tap water in Canada, the United States, and
Australia.
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