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Design and Technology of Packaging Decoration for the Consumer Market (Hardcover)
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Design and Technology of Packaging Decoration for the Consumer Market (Hardcover)
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The decoration of packaging for the "fast moving consumer goods"
market plays a vital role in promoting the product to the customer,
as well as in carrying informative and legislative detail.
Combining these roles requires commercial awareness, detailed
knowledge of the relevant technologies, creative care and
consideration of the effects of colours, typefaces and images which
must support the brand, position the product and provide the
required product "stand--out" at the point of sale. This practical
handbook, written by a team of experienced industrialists and those
involved in relevant, applied research, details and discusses the
printing technologies and decoration formats used on the mainstream
structural packaging that is found in consumer markets worldwide.
The emphasis is on the technology. The volume is directed at
packaging technologists and those involved in the design and
development of packaging. It will also be of interest to those
responsible for specifying or purchasing the decoration of
packaging. This practical handbook, written by a team of
experienced industrialists and those involved in relevant, applied
research, details and discusses the printing technologies and
decoration formats used on the mainstream structural packaging that
is found in consumer markets worldwide. The emphasis is on the
technology.
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