Books > Business & Economics > Industry & industrial studies > Manufacturing industries
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Smaller Manufacturing Enterprises In An International Context: A Longitudinal Exploration (Hardcover)
Loot Price: R2,069
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Smaller Manufacturing Enterprises In An International Context: A Longitudinal Exploration (Hardcover)
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This book provides an overview of approaches to
internationalization as experienced by smaller manufacturing
enterprises over a relatively long period of time - the 35-year
period from 1974 to 2009. The original research on which this study
is based dates back to the mid-1970s, when academic interest in
export studies, market entry modes, and internationalization
approaches, among others, have their origins. With practical
examples of companies from both inside and outside the USA, readers
will be able to understand how smaller manufacturing enterprises
approach the world of international commerce, how they prepare
themselves for it, and what really draws them into the world of
international commerce.
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