No doubt about it, Rolex is a chronometric legend. The company was
founded in 1905 by Hans Wilsdorf, a Bavarian marketing genius who
focused on innovation. Watch enthusiasts have Wilsdorf to thank for
many outstanding models and technical advances, including the first
officially-certified wristwatches, the waterproof Oyster housing,
the Datejust, and sports watches like the Submariner diver's watch,
which dates back more than fifty years. Although this book gives
the company's incredible tradition its due, it also devotes ample
space to the present. Crafted in-house to exacting specifications,
Rolex's breadth of timepieces combine the utmost in sophisticated
luxury with advanced precision. All this and much more is yours to
enjoy in the third volume of the successful The Watch Book series.
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