An exploration of product certification programs and the factors
that explain their varied success in becoming global governors
equipped to tackle environmental and social problems effectively
Consumers now encounter organic or fair-trade labels on a variety
of products, implying such desirable benefits as improved
environmental conditions or more equitable market transactions. But
what do we know about the origins and development of the
organizations behind these labels? Why have some flourished while
others faltered? And why are some sectors rich with labeling
organizations while others have very few? This book compares the
rise and evolution of certification programs in the coffee,
fishery, and forest industries to arrive at a model that reveals
how market and political conditions, as well as the characteristics
of program founders, shape the early character of the governance
rules and certification standards that programs adopt.
General
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