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Whisky and Other Spirits - Technology, Production and Marketing (Paperback, 3rd edition)
Loot Price: R2,607
Discovery Miles 26 070
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Whisky and Other Spirits - Technology, Production and Marketing (Paperback, 3rd edition)
Expected to ship within 12 - 17 working days
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Whisky and Other Spirits: Technology, Production and Marketing,
Third Edition continues to provide details from raw materials to
the finished product, including production, packaging and
marketing. It focuses on the science and technology of the process
as well as the environment in which it is produced. Today,
environmental concerns and sustainability of products has taken on
a new level of importance. Traditional ways of packaging and
marketing have also changed dramatically in recent years as the
technology of packaging has moved from a staid bottle industry to
spirit products that cross traditional beverage categories and
packaging. This new edition provides the latest changes in industry
and the beverages market. All chapters are updated, with new
chapters added to help improve research and development, and to
increase production of not only whiskey but other spirits such as
gin and rum and white spirits. This new edition also discusses
trendy reduced alcohol and no alcohol products.
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