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Fordlandia - The Rise and Fall of Henry Ford's Forgotten Jungle City (Paperback)
Loot Price: R116
Discovery Miles 1 160
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Fordlandia - The Rise and Fall of Henry Ford's Forgotten Jungle City (Paperback)
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List price R145
Loot Price R116
Discovery Miles 1 160
You Save R29 (20%)
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In 1927, Henry Ford, the founder of the famous motor company and
the richest man in the world, bought a 5,000 square mile-tract of
land in the Brazilian Amazon. There he was going to build a rubber
plantation. To the unkempt rainforest he would bring the principles
of mass production - order, efficiency and productivity. He would
harness the river itself in order to transplant capitalist
civilisation to the dark heart of the jungle. But Ford wanted more
than just rubber. Across the United States, small-town America was
giving way to growing cities, consumerism and crass, brash new
society. Ford wanted to create in the Amazon an America in his own
image - Fordlandia, full of neat houses, straight roads and
restrained Puritanism. By 1945 it was abandoned in ruins.
Fordlandia is the powerful, never-before-told fable of the pride
and arrogance of the man who thought he alone could tame the
Amazon. Filled with clash and contradiction, it is the battle
between industrialised capitalism and the raw power of nature; it
is the struggle too within Ford himself, the man who despised the
new America that he himself had set in motion, who spent twenty
years and several fortunes on his Amazonian dream, yet never set
foot inside it. Superbly researched and grippingly told, Greg
Grandin gives us a portrait of a man suffering under the grand
delusion that the forces of capitalism, once released, might then
be contained.
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