On Halloween night 1938, Orson Welles broadcast a radio adaptation
of the H. G. Wells fantasy, The War of the Worlds. What listeners
heard sounded so realistic that at least a million were frightened
by word that "strange creatures" from Mars had landed in central
New Jersey and were "unleashing a deadly assault." Several thousand
were so terrified they ran into the streets, drove away in their
cars, or called the police for information about how to escape. Why
did so many panic when the circumstances reported were so
improbable? That is just the question Hadley Cantril, then a young
social psychologist, set out to answer. Originally published in
1940, The Invasion from Mars remains a classic. The broadcast
provided a unique real-life opportunity to explore why the
relatively new medium of radio could have such an effect. Using a
mix of research methods, Cantril shows that the impact of the
broadcast had less to do with what went out over the air than with
the "standards of judgment" people did or did not use in evaluating
what they were hearing. This book is of continuing value to those
interested in communications and mass behavior.
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