0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry

Buy Now

Insane Mode - How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil (Paperback) Loot Price: R238
Discovery Miles 2 380
You Save: R115 (33%)
Insane Mode - How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil (Paperback): Hamish McKenzie
Insane Mode - How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil (Paperback): Hamish McKenzie

Share your images

Insane Mode - How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil (Paperback)

Hamish McKenzie

 (1 rating, sign in to rate)
List price R353 Loot Price R238 Discovery Miles 2 380 You Save R115 (33%)

Bookmark and Share

Expected dispatch within 7 - 12 working days

"You'll tell me if it ever starts getting genuinely insane, right?" --Elon Musk, TED interview

Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.

The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles--much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk bond status. . . .

As McKenzie's rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively.

"Insane Mode" started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating cycle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!

General

Imprint: Faber and Faber
Country of origin: United Kingdom
Release date: November 2018
Authors: Hamish McKenzie
Dimensions: 234 x 153 x 21mm (L x W x T)
Format: Paperback - Trade
Pages: 304
ISBN-13: 978-0-571-32766-9
Categories: Promotions
Books > Business & Economics > Industry & industrial studies > Energy industries & utilities > Alternative & renewable energy industries
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
Books > Language & Literature > Biography & autobiography
Books > Language & Literature > Biography & autobiography > General
Books > Biography > General
LSN: 0-571-32766-4
Barcode: 9780571327669

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners