Over the past 20 years, significant evidence has accumulated
supporting the use of mass media campaigns in smoking cessation
efforts. Studies have shown that smoke cessation campaigns can
change beliefs and attitudes about quitting, increase motivation to
quit and stimulate quit attempts. Also discussed in this book is
the role of mass media in shaping and presenting certain forms of
national identity; the prosocial messages in animated cartoons; the
political use of fear and news reporting in Italy; media depiction
of risky driving and adolescent driving behaviors; and the Axelrod
Model of social phenomena and mass media.
General
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