The rise of more commercially-based, global media has significant
implicaitons for the child audience. Many are concerned that the
public service tradition of children's television is threatened,
and that quality and diversity in programming will be impossible to
sustain. This book challenges the romantic nostalgia that surrounds
contemporary discussions of the subject. Based on an extensive
research project, it provides a critical review of the history of
children's television in the UK, and a realistic assessment of its
future prospects. It looks at how broadcasters have defined the
child audience; at the changing nature of children's programming;
at the impact of commercial competition and new technologies; and
at the role of audience research. The books contributes towards
debates about the regulation of children's television; and it
offers a case study that will be of more general interest to
students and academics in the field.
General
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