Business Plan and Marketing Strategy to Set Up a Fitness Center (Paperback)

The present document reports on research performed during the academic year 2010-2011 for the purpose of elaborating a business plan for the design of a new fitness centre in the neighbourhood of Liege. The book presents: the results of an external environment analysis, the Key Success Factors (KSF) in the fitness industry, a market research report, a detailed study of market potential carried out on the local level, the segmentation, targeting and marketing positioning, the budget for and distribution of advertising (ATL or BTL), the financial forecasts and business model of the fitness centre and, finally, the general conclusion."

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	United States
Release date:	June 2013
First published:	June 2013
Authors:	Hannay Samuel
Dimensions:	229 x 152 x 7mm (L x W x T)
Format:	Paperback - Trade
Pages:	116
ISBN-13:	978-3-659-19996-7
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	3-659-19996-6
Barcode:	9783659199967

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