Strategic International Marketing (Paperback, Softcover reprint of the original 1st ed. 1990)

International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background drawn from the experience both of German companies and of internationally operating companies in other countries, especially the EC, the USA and Japan.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	December 2011
First published:	1990
Authors:	Hans G. Meissner
Dimensions:	235 x 155 x 10mm (L x W x T)
Format:	Paperback
Pages:	178
Edition:	Softcover reprint of the original 1st ed. 1990
ISBN-13:	978-3-642-75479-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-642-75479-1
Barcode:	9783642754791

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