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International Business Strategy in Emerging Country Markets - The Institutional Network Approach (Paperback)
Loot Price: R1,112
Discovery Miles 11 120
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International Business Strategy in Emerging Country Markets - The Institutional Network Approach (Paperback)
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Hans Jansson shows how emerging country markets have become
increasingly important arenas for the business activities of
multinational corporations (MNCs). New key markets such as Asia and
Eastern Europe are set to be the main areas for future expansion of
most Western MNCs. However, these firms have experienced various
strategic problems in these emerging markets, mainly regarding
social responsibility and environmental issues, and relations with
governments. This book explores business strategies in these
markets and how the associated problems are resolved. The book
outlines and develops an integrated and pragmatic socio-economic
approach towards undertaking effective MNC strategy in emerging
country markets. This, labelled the 'institutional network
approach' (INA), applies a new strategic perspective to
international business operations and emphasises the continuous
interplay between institutions and networks in designing and
executing global strategies. The INA integrates the shareholder and
stakeholder viewpoint into a comparative holistic perspective of
international business strategy based on a broader societal
approach. This book will strongly appeal to postgraduate students,
researchers and academics focussing on international business
strategy. It will also equip managers and consultants with
frameworks and tools to facilitate a deeper understanding of
strategic issues.
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