Cheerleading has become a staple in American culture. The
cheerleader straddles two contradictory symbolic poles. This
individual is an instantly recognized figure representing youthful
attractiveness, leadership, and popularity. Yet, for many, the
cheerleader is seen as epitomizing mindless enthusiasm, shallow
boosterism, and objectified sexuality. This contradictory view is
explored in this extensively documented book. Cheerleading issues
include: the changing patterns of social class, age, race, and
gender of participants; its development within professional sports
in the early 1960s and its relation to mass media; the evolution of
its style and content; and the meanings, values, and symbolism
associated with cheerleading within American culture.
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