Export - A Practical Guide (Paperback)

The majority of small and entrepreneurial businesses will reach a point where they will have to face the decision of to whether to "go to export." This book enlightens a practical path to a successful export.

This practice-oriented edition explains the basic criteria surrounding the export decision, including exploring the most appropriate country selection and learning how to construct a simple export plan.

Export is particularly useful for executive education and for those students who intend to run and/or manage their own companies.

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