"When you want to sell an idea to your organization, there are two
important things to consider: an environmental scan and a
collection of tactics. This guidebook explains how to assess your
environment, point by point. It also provides a collection of
tactics you can use to sell your idea. Assessing your environment
and considering tactics you can use will prepare you for a
successful campaign, and you will be more likely to accomplish your
objective--solving a problem and making an improvement for the
benefit of individuals, groups, and the organization as a
whole."--P. [6].
General
Imprint: |
Centre For Creative Leadership
|
Country of origin: |
United States |
Series: |
J-B CCL (Center for Creative Leadership) |
Release date: |
March 2008 |
First published: |
March 2008 |
Authors: |
Harold Scharlatt
|
Dimensions: |
230 x 154 x 4mm (L x W x T) |
Format: |
Paperback
|
Pages: |
32 |
ISBN-13: |
978-1-60491-025-4 |
Categories: |
Books >
Business & Economics >
Business & management >
Business strategy
|
LSN: |
1-60491-025-9 |
Barcode: |
9781604910254 |
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