Much of the literature for business economics courses has tended to
be highly technical and theoretical. This text aims to redress this
imbalance by focusing on real life business situations. The book
provides an explanation of microeconomic analysis in terms of real
business practice. The author looks at the various issues involved,
including: the economic way of thinking; the business environment;
product markets; factor markets; and general equilibrium. The
underlying theme is the way in which markets link together
interdependent economic activities, so the discussion begins in an
individual bookshop and ends with general equilibrium models of the
entire economic system. On the way, attention is paid to markets
facing and resolving problems of information. The book is largely
free of mathematics and technical detail and is therefore easily
accessible. It should be valuable to those students who are
primarily interested in the human side of industry and economic
specialists feeling the need to come down to earth from the heights
of pure theory.
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