Don't let a fear of numbers hold you back.Today's business
environment brings with it an onslaught of data, but leaving the
analysis to others in your company just won't cut it. Now more than
ever, managers must know how to tease insight from data--to
understand where it comes from, make sense of the numbers, and use
those findings to inform their toughest decisions. But how do you
get started?Whether you're working with data experts or running
your own tests, you'll find answers in the HBR Guide to Data
Analytics Basics for Managers. This book describes a three-step
process to get the information you need, study the data, and
communicate your findings to others.You'll learn how to:Identify
the metrics you need to measureFormulate hypotheses and test
against themAsk the right questions of your data expertsUnderstand
statistical terms and conceptsCreate effective charts and
visualizationsAvoid common mistakes
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