Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Essentials of Corporate Communications and Public Relations (Paperback)
Loot Price: R490
Discovery Miles 4 900
You Save: R76
(13%)
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Essentials of Corporate Communications and Public Relations (Paperback)
Series: Harvard SHRM
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List price R566
Loot Price R490
Discovery Miles 4 900
You Save R76 (13%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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When it comes to communicating corporate information, the skills of
the messenger can make or break a company's reputation in the eyes
of shareholders, employees, and the media. Filled with practices,
principles, and case studies, this essential guide helps HR
professionals hone their skills at delivering information, managing
crises, responding to queries, and more. Today's HR professionals
work side by side with senior executives to devise a strategy for
their organizations and to marshal the talent and resources to
implement it. That means going beyond the traditional HR domain and
mastering the fundamentals of all aspects of business and
management. The "Business Literacy for HR Professionals" series,
developed in partnership with the Society for Human Resource
Management, covers essential areas such as negotiation, decision
making, change management, finance, and more. These highly
practical books help HR professionals achieve their goal to be true
strategic partners who bring additional bottom-line value to their
organizations.
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