Marketer's Toolkit - The Ten Strategies You Need to Succeed (Paperback)

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.
The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

General

Imprint:	Harvard Business Review Press
Country of origin:	United States
Series:	Harvard Business Essentials
Release date:	February 2006
First published:	2005
Compiled by:	Harvard Business Review
Dimensions:	233 x 154 x 18mm (L x W x T)
Format:	Paperback
Pages:	230
ISBN-13:	978-1-59139-762-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-59139-762-6
Barcode:	9781591397625

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