Highlights and examines the growing convergence between the food
and agricultural industries--the technological, environmental, and
consumer-related drivers of this change, and the potential outcomes
This is the first book of its kind to connect food and the food
industry with agriculture, water resources, and water management in
a detailed and thorough way. It brings together a small community
of expert authors to address the future of the food industry,
agriculture (both for plants and animals), and water--and its role
in a world of increasing demands on resources. The book begins by
highlighting the role of agriculture in today's food industry from
a historical perspective--showing how it has grown over the years.
It goes on to examine water management; new ways of plant breeding
not only based on genetic modification pathways; and the attention
between major crops (soy, corn, wheat) and so-called "orphan crops"
(coffee, cocoa, tropical fruits). The book then turns towards the
future of the food industry and analyzes major food trends, the new
food, and "enough" food; discusses possible new business models for
the future food industry; and analyzes the impact that the
"internet of everything" will have on agriculture and the food
industry. Finally, Megatrends in Food and Agriculture: Technology,
Water Use and Nutrition offers scenarios about how agriculture,
food, and the food industry might undergo some radical
transformations. Assesses the evolution of food production and how
we arrived at today's landscape Focuses on key areas of change,
driven by both innovation and challenges such as new technologies,
the demand for better nutrition, and the management of dwindling
resources Highlights the role of better-informed consumers who
demand transparency and accountability from producers Is written by
industry insiders and academic experts Megatrends in Food and
Agriculture: Technology, Water Use and Nutrition is an important
resource for food and agriculture industry professionals, including
scientists and technicians as well as decision makers, in
management, marketing, sales, and regulatory areas, as well as
related NGOs.
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