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The Food Industry Innovaiton School - How to Drive Innovation Through Complex Organizations (Hardcover)
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The Food Industry Innovaiton School - How to Drive Innovation Through Complex Organizations (Hardcover)
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Innovation and new product development are increasingly perceived
as drivers of profits in the food industry. Companies are
dedicating a large amount of resources to these areas and it is
crucial that individuals understand how to be part of this new
strategy. Food Industry Innovation School focuses on key skills
needed to drive new ideas from initial concepts through to
successful products on the shelf. The author argues that any
individual can learn how to lead innovation within complex
organizations utilizing companies? commercial and financial
resources. The book focuses on the impact of single individuals on
company successes. Case studies from the marketplace provide
valuable examples of accomplishments and failures. Product
development involves a plethora of activities such as
R&D,innovation, engineering, packaging and design,
manufacturing,logistics and supply chain management, as well as
marketing, sales and finance, and the book addresses all these
crucial functions undertaken by food companies and manufacturers of
other packaged consumer goods. The learning principles and examples
(based on the author's personal experience) are valid in many
fast-moving consumer goods organizations and so the principles,
best practices and solutions offered in the 12 chapters are
relevant to a wide audience in the food industry and beyond,
including those working in household products, retail, the
automotive industry, computers and IT, furniture, and even media
and publishing. Read more: http://www.innovationschool.co/
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