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Books > Business & Economics > Business & management > E-commerce
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Electronic Commerce - Principles and Practice (Hardcover, [)
Loot Price: R3,818
Discovery Miles 38 180
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Electronic Commerce - Principles and Practice (Hardcover, [)
Expected to ship within 10 - 15 working days
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Despite the fact that "e-commerce" is such a buzz-word in today's
society, many people have misconceptions or no idea about what the
technologies, processes and business applications surrounding the
word entail This is a comprehensive book about the concepts and
foundations of electronic commerce as they relate to various
decision-making scenarios in the Internet world. It mixes
descriptive information about the Internet and electronic commerce
with practical applications and actual case studies on issues such
as intranets/extranets, electronic data exchange, electronic
payment systems, supply chain management, auctions on the Web.
Marketing and advertising on the Web, new hardware and software
technologies, security issues and building a successful e-commerce
site, as well personal, social, organizational, legal and tax
issues are also discussed. Every chapter starts with an industry
profile and two information boxes, which serve as case studies and
the bases for further discussions on the practical applications of
specific electronic commerce topics. Projects and hands-on
exercises conclude each chapter.
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