It is my goal and objective to provide you with some simple, proven
and effective ideas that will help you and your team develop a
stronger and more profitable business. From the early chapters that
will help you create effective goals for you and your team to the
later chapters that will help you to create realistic and dynamic
marketing programs to take your business to the next level. As you
follow the book and read the principles, remember it does not
matter what industry nor type of business you operate (I've been
part of many). What matters is that you grasp the heart of the
principles, the underlying lessons and strategies, that can help
grow any operation in any category of business imaginable. The best
time to start is NOW, not tomorrow, not next week or next year. The
number one reason that you will not succeed is because you fail to
execute. We often coach and remind our clients to "Do What You Know
and Not What You Feel." This simply means develop your plan and
then work your plan. Each chapter and each idea will provide you
with several tactics that will help you to implement and execute
immediately.
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