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Entrepreneurial Marketing - Sustaining Growth in All Organisations (Paperback, 2nd edition)
Loot Price: R2,395
Discovery Miles 23 950
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Entrepreneurial Marketing - Sustaining Growth in All Organisations (Paperback, 2nd edition)
Expected to ship within 10 - 15 working days
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Written by a pioneer of the discipline, this core textbook provides
students with a range of tools and techniques to identify and
explore entrepreneurial opportunities. Marrying innovative
marketing strategies with an understanding of what makes an
enterprise successful, this second edition of Entrepreneurial
Marketing applies marketing and entrepreneurial theory to
organisations of all sizes. Traditionally entrepreneurial marketing
has been perceived as the domain of small firms, but this textbook
also considers major international companies, analysing their
sustained growth and financial success in an increasingly difficult
consumer environment. Written by a highly experienced instructor
and researcher in the field, this will be an essential resource for
students taking modules in entrepreneurial marketing at
undergraduate, postgraduate and MBA levels. It will also be
valuable for students taking courses on marketing, entrepreneurship
and management strategy. New to this Edition: - Revised and updated
throughout to take into account new developments in the field -
Includes up-to-date and innovative coverage of the public sector,
digital marketing and social media
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