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Entrepreneurial Marketing - Sustaining Growth in All Organisations (Paperback, 2nd edition) Loot Price: R2,395
Discovery Miles 23 950
Entrepreneurial Marketing - Sustaining Growth in All Organisations (Paperback, 2nd edition): Ian Chaston

Entrepreneurial Marketing - Sustaining Growth in All Organisations (Paperback, 2nd edition)

Ian Chaston

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Loot Price R2,395 Discovery Miles 23 950 | Repayment Terms: R224 pm x 12*

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Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media

General

Imprint: Bloomsbury Academic
Country of origin: United Kingdom
Release date: December 2015
First published: 2016
Authors: Ian Chaston
Dimensions: 235 x 155 x 22mm (L x W x T)
Format: Paperback
Pages: 400
Edition: 2nd edition
ISBN-13: 978-1-137-50090-8
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-137-50090-5
Barcode: 9781137500908

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