"Selling the Movie takes us on a stunning visual journey through
almost 150 years of movie history." - Daily Mail "An incredible
illustrated history of the movie poster." - Hey U Guys Showcasing
the best movie posters by the top designers in the field, this rich
visual history of the film poster charts the evolution from the
earliest days to the present, explaining how they were used to sell
both films and the stars, and how they lured audiences to cinemas
across the globe to make an industry. Understand how posters
enhance the brand of a movie or a star, and how they represent the
crossover between creatives with this stylish art book. With
insights on movie genres, influential designers, Hollywood politics
and the impact of typography, this visually stunning book reveals
how a powerful advertising medium became an artform itself and
changed the face of graphic design.
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