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Tradition and Innovation in English Retailing, 1700 to 1850 - Narratives of Consumption (Paperback)
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Tradition and Innovation in English Retailing, 1700 to 1850 - Narratives of Consumption (Paperback)
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Three decades of research into retailing in England from the
seventeenth to nineteenth centuries has established a seemingly
clear narrative: fixed shops were widespread from an early date;
'modern' methods of retailing were common from at least the early
eighteenth century; shopping was a skilled activity throughout the
period; and consumers were increasingly part of - and aware of
being part of - a polite and fashionable culture. All of this is
true, but is it the only narrative? Research has shown that markets
were still important well into the nineteenth century and small
scale producer-retailers co-existed with modern warehouses. Many
shops were not smart. The development of modern retailing therefore
was a fractured and fragmented process. This book presents a
reassessment of the standard view by challenging the usefulness of
concepts like 'traditional' and 'modern', examining consumption and
retailing as inextricably linked aspects of a single process, and
by using the idea of narrative to discuss the roles and perceptions
of the various actors in this process - such as retailers,
shoppers/consumers, local authorities and commentators. The book is
therefore structured around some of these competing narratives in
order to provide a richer and more varied picture of consumption
and retailing in provincial England.
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