Books > Social sciences > Psychology > Cognition & cognitive psychology
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Creativity for Innovation Management (Paperback)
Loot Price: R1,509
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Creativity for Innovation Management (Paperback)
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Creativity for Innovation Management is a rigorous yet applied
guide which illustrates what creativity is, why it matters, and how
it can be developed at both individual and group levels. Unlike
many technique-oriented books, this book will combine theory and
practice, drawing on the latest research in psychology,
organizational behaviour, innovation and entrepreneurship. This
exciting new text outlines the necessary skills and competences for
innovative and creative processes. It provides opportunities to
explore these and also to develop them via a wide variety of
activities linked to relevant tools and techniques, as well as a
range of case studies. By working through key competence areas at
personal and then team levels, students then have an opportunity to
practice and enhance these skills. This will be complemented by
online resources which will provide students with access to key
tools and techniques plus activities to help develop their
creativity. This textbook is ideal for students of innovation,
management and entrepreneurship, as well as professionals in those
industries that want to excel by developing and applying their own
creativity at work.
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