The second edition of Introduction to Business Management: Fresh Perspectives
is suitable for first-year courses in Business Management. It covers core theory on the business environment, management theory, management tasks and business functions and is divided into four parts. Each of the four parts is introduced with an infographic that provides an overview of the topics in that part.
Building on students’ existing knowledge, the ‘Before you
start’ and ‘Think about it’ activities encourage students
to think about key topics and to contextualise them.
Up-to-date examples from private, public and nongovernmental
organisations in South Africa help students
apply concepts and at least two new case studies per
chapter provide further opportunities for application.
To support students, key concepts are highlighted and
explained in a textbox, while vocabulary is promoted
through a glossary at the back of the book. The review
feature includes a chapter summary, critical reflection
question, self-assessment questions and case study,
with solutions provided at the back of the book.
Prescribing lecturers have access to customisable
test banks (multiple-choice questions, essays and
case studies) with answers and PowerPointŪ slides
of the main ideas and graphic material in the textbook.
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