Searching the internet for health information or using health apps
on mobile devices has become part of our daily routine, yet can be
just as disempowering as empowering. This engaging overview
critically examines the theoretical underpinning of digital health
promotion and the use of digital tools and strategies to promote
health. Ivy O'Neil investigates how modern technologies can enhance
health services provision and increase the accessibility and
efficiency of health communication and promotion. She also looks at
the challenges they bring to the social model of health, as they
often focus on the individual and neglect the many social,
environmental and economic determinants of health. Digital
technologies, O'Neil argues, can have negative as well as positive
implications and may be contributing to the ever-widening health
inequality gap, thereby failing to be compatible with health
promotion principles and values. Offering a critical, practical and
thoughtful overview of the application and usefulness of digital
technology, this book will appeal to students of public health and
health promotion, communication and policy.
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