From the three-time #1 bestselling author Chris J. Reed, "the only
CEO with a Mohawk!" comes his latest book, Social Selling Mastery
for Entrepreneurs. Whether you have heard the phrase "social
selling" but don't know what it entails, or you have been trying to
socially sell for years, this book will give you worthwhile
insights, actionable advice, and secrets of the trade that Chris
has learned in his ongoing career as a global social selling guru.
You see, Chris himself used social selling to create Black
Marketing, the world's most recommended LinkedIn marketing agency,
and Chris continues to rely on social selling for his business to
thrive. Chris is the world's most recommended LinkedIn marketing
masterclass instructor, entrepreneur and founder with 650 LinkedIn
recommendations, triple LinkedIn marketing bestselling author, and
the only entrepreneur or LinkedIn speaker on the site who is an
Official LinkedIn Power Profile seven years running. CEOs,
entrepreneurs, and business leaders seek Chris out to gain support
with their personal branding, social media presence, employer
branding and social selling. In sharing his lessons learned and
social selling dos and don'ts, Social Selling Mastery for
Entrepreneurs offers an invaluable learning opportunity not to be
passed up! In Social Selling Mastery for Entrepreneurs, Chris
explains how you, as a business owner and entrepreneur, a CEO, a
CMO, or a sales or marketing professional can master social
selling. Chris also lays out how LinkedIn, the only
business-focused global social media platform, offers an ideal
platform for social selling. With LinkedIn's range of tools at your
disposal for building your brand, releasing content, and connecting
you with its 600 million-plus business professional users, Chris
teaches you how to harness all LinkedIn offers so that you can
build your own social selling machine and keep it going at high
speed for years to come. In Social Selling Mastery for
Entrepreneurs, you'll get a highly developed rendering of social
selling, complete with anecdotes from Chris's career so that
readers who aren't familiar with the concept can get on board fast.
He then highlights the roles of social research, personal branding,
and content marketing, showing how they work interdependently in
social selling. Additionally, Chris presents various content
marketing strategies, as well as the nuances of content marketing
you must consider to get the engagement you are aiming for. He
presents a convincing case to get you writing and videoing yourself
and putting that content out there because it's the people who show
themselves to be thought leaders and experts that enjoy the
greatest success in social selling.
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