Advertising Promotion and Other Aspects of Integrated Marketing Communications (Hardcover, 9th)

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

General

Imprint:	CENGAGE Learning Custom Publishing
Country of origin:	United States
Release date:	2012
First published:	2013
Authors:	J Craig Andrews • Terence A. Shimp
Dimensions:	282 x 213 x 30mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards
Pages:	752
Edition:	9th
ISBN-13:	978-1-111-58021-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-111-58021-9
Barcode:	9781111580216

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!