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The Spirit of Digital Capitalism (Hardcover)
Loot Price: R1,525
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The Spirit of Digital Capitalism (Hardcover)
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Digital technologies are now central to the machinations of
capitalism. How are they giving rise to new forms of capital
accumulation and domination? And in what terms are these changes
being promoted and justified by a new and incredibly powerful
elite? This book takes on such questions. Beyond demonstrating how
digital technologies make new forms of capital accumulation
possible, Huberman interrogates the ideological transformations
that have accompanied the emergence of digital capitalism. She
examines how business gurus, entrepreneurs, and venture capitalists
make claims about how digital technologies contribute to the common
good, foster collaboration and connectivity, and render life more
convenient, even if this convenience comes at the expense of values
such as privacy and liberty. Ultimately, Huberman argues that the
spirit of digital capitalism is Janus-faced and reveals deeper
cultural contradictions at the heart of contemporary American
society: promising, in the same moment, to liberate us and surveil
us, enrich us, and yet render our lives more economically
precarious. Smart and thought-provoking, this book offers new
perspectives that will speak to anyone interested in the contours
of contemporary capitalism, particularly students and scholars of
economic anthropology and sociology.
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