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The Political Marketing Game (Paperback) Loot Price: R1,403
Discovery Miles 14 030
Repayment Terms: R131 pm x 12*
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The Political Marketing Game (Paperback): J. Lees-Marshment

The Political Marketing Game (Paperback)

J. Lees-Marshment

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Loot Price R1,403 Discovery Miles 14 030 | Repayment Terms: R131 pm x 12*

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: April 2015
First published: 2011
Authors: J. Lees-Marshment
Dimensions: 235 x 155 x 18mm (L x W x T)
Format: Paperback
Pages: 259
ISBN-13: 978-1-137-51642-8
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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LSN: 1-137-51642-9
Barcode: 9781137516428

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