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The Political Marketing Game (Paperback, 1st ed. 2011) Loot Price: R1,569
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Repayment Terms: R147 pm x 12*
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The Political Marketing Game (Paperback, 1st ed. 2011): J. Lees-Marshment

The Political Marketing Game (Paperback, 1st ed. 2011)

J. Lees-Marshment

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Loot Price R1,569 Discovery Miles 15 690 | Repayment Terms: R147 pm x 12*

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The Political Marketing Game (Paperback, 1st ed. 2011): J. Lees-Marshment
The Political Marketing Game
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Against Period Poverty
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Total price: R1,579
Discovery Miles: 15 790
Terms: R148 pm x 12*
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2011
First published: 2011
Authors: J. Lees-Marshment
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 259
Edition: 1st ed. 2011
ISBN-13: 978-1-349-35944-8
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > General
Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Politics & government > Comparative politics
Books > Business & Economics > Industry & industrial studies > General
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political structure & processes > Democracy
LSN: 1-349-35944-0
Barcode: 9781349359448

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