With Hollywood good looks, boundless enthusiasm, and mesmeric media
presence, John F. Kennedy was destined to capture the imaginations
of the more than 70 million Americans who watched the nation's
first televised presidential debate. Just days after beating out
Richard Nixon by the narrowest margin in history, Kennedy himself
said, "It was the TV more than anything else that turned the tide."
But one man begged to differ: writer Norman Mailer, who bragged
that his pro-Kennedy treatise, "Superman Comes to the Supermarket,"
had "won the election for Kennedy." The article, published in
Esquire magazine just weeks before polls opened, redefined
political reporting with Mailer's frank, first-person voice
identifying Kennedy as the "existential hero" who could awaken the
nation from its postwar slumber and conformist Eisenhower years.
Both Kennedy and New Journalism had arrived. To commemorate the
centennial of Kennedy's birth, TASCHEN presents this
no-holds-barred portrait of Kennedy on his path to the White House
alongside 300 photographs that bring the campaign and the
candidate's family to life. With featured photojournalists
including such illustrious talents as Cornell Capa, Henri Dauman,
Jacques Lowe, Arnold Newman, Lawrence Schiller, Paul Schutzer,
Stanley Tretick, Hank Walker, and Garry Winogrand, this is a
fascinating visual and literary record of the man who would lead
America into the 1960s. photo above (c) Stan Wayman/The Life
Picture Collection/Getty Images
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