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Strategic Marketing (Paperback, 2nd Edition) Loot Price: R452
Discovery Miles 4 520
You Save: R104 (19%)

Strategic Marketing (Paperback, 2nd Edition)

J. Wiid

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List price R556 Loot Price R452 Discovery Miles 4 520 You Save R104 (19%)

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All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.

Strategic Marketing is structured around the four key questions facing organisations and top management when deciding on their strategic direction:

1. Where are we now?
2. Where do we want to be?
3. How will we get there?
4. Did we get there?

In addressing these questions, the book covers topics such as:

  • analysis of the customer, competitor and market
  • competitive market strategies
  • refocusing and leveraging the business
  • sustainable competitive advantage
  • going global and selecting strategies for the way forward

Written with the undergraduate student in mind, Strategic Marketing offers a comprehensive view of the current developments and challenges facing the marketing world, and shows how an effective strategic basis is a valuable tool for addressing these challenges and providing strategic direction to the organisation. In this new edition two new chapters on branding and electronic marketing strategies have been included, making this an essential guide to contemporary strategic marketing.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 2017
Editors: J. Wiid
Dimensions: 245 x 168 x 23mm (L x W x T)
Format: Paperback
Pages: 512
Edition: 2nd Edition
ISBN-13: 978-1-4851-2123-7
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Consumer Studies
Books > Academic & Education > UNISA > Economics
Books > Academic & Education > UNISA > Marketing
Books > Academic & Education > University Of Johannesburg > Business & Economics
Books > Academic & Education > University Of Johannesburg > Consumer Studies
Books > Academic & Education > University Of Johannesburg > Economics
Books > Academic & Education > University Of Johannesburg > Marketing
Books > Business & Economics > Promotions
LSN: 1-4851-2123-X
Barcode: 9781485121237
Course Code: MAR332S • MNM3709

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