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Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way (Hardcover, Ed)
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Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way (Hardcover, Ed)
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THE PROVEN MODEL FOR DRIVING POSITIVE ORGANIZATIONAL
CHANGECleveland Clinic has long been recognized for driving some of
the best clinical outcomes in the nation, but it was not always a
leader in patient experience. There was atime when this revered
organization ranked among the lowest in the country in this area.
Within ten years, however, it had climbed to among the highest and
has emerged as the thought leader in the space. How did Cleveland
Clinic turn itself around so effectively and so quickly? More
important, how can you do the same with your organization? In
gripping, visceral, on-the ground fashion, Service Fanatics reveals
the strategies and tactics the Clinic applied to become one of
today's leading patient-experience healthcare
organizations--methods that seamlessly translate to any business
seeking to improveits customer experience. This strategic guide
covers: How the Clinic's leaders redefined the concept of patient
experience and developed a strategy to improve itCritical lessons
learned regarding organization, recruitment, training, and
measuring service excellenceWays in which the Clinic aligned its
entire workforce around its Patients First strategyHow leaders
improved the critical element of physician communication Rather
than view patients simply as sick people who need treatment,
Cleveland Clinic sees them also as important stakeholders in the
organization's success. Patients are customers--who desire, pay
for, and deserve the best possible care and experience during what
is often a challenging time in their lives. Featuring customer
service case studies, as well as invaluable insight from C-level
executives at top corporations in various industries, Service
Fanatics provides actionable lessons for any manager and business
leader beyond healthcare. Whether you run a healthcare institution,
nonprofit, or for-profit business, Service Fanatics will help you
create the kind of customer experience that promises to transform
your organization into an industry powerhouse.
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